Thursday, January 1, 2015

Tour FAQs


For those of you who are touring your book or series for the first time or are touring with Prism Book Tours for the first time, here is some information that you should know:

Always feel free to ask any questions at any point, even if just clarifying some information. You can leave questions in the tour inquiry or by emailing us. We want you to be comfortable and be able to sit back, chat with followers and fans, and enjoy your tour. Being on the same page with us is also important. Tours can feel a little overwhelming the first time and there can be a lot of information to process. 

You (the author or publisher) begin the process by reviewing our tour options and then submitting a tour inquiry here. We normally respond to tour inquiries within a few days to a week.

The Tour Timetable:
  • Author/publisher submits a tour inquiry
  • Prism responds to the tour inquiry to work out the dates and other immediate details for the tour
  • Author/publisher confirms and sends a high resolution book cover(s) and any other information pertinent to getting a tour sign-up out to our tour hosts
  • Sign-up goes out to Prism's tour hosts
  • Author/publisher responds back about other details (theme, giveaway, number of type of posts, any questions, etc.)
  • Two weeks to one month prior to the tour the author/publisher sends Prism review copies (if there will be reviews on the tour), which will be forwarded on to reviewers
  • Two weeks to one month before the tour a tour schedule is posted
  • One week before the tour the author/publisher sends the Launch Interview or exclusive content, excerpts, guest posts, and any interviews needed for the tour
  • Three days before the tour Prism sends the post info to tour hosts
  • One to three days before the tour Prism sends out the Launch information to the author/publisher, which includes the giveaway codes
  • One day prior to the tour the tour fee is due.
  • Day one, the tour launches and there are no actual stops on this day
  • Days 2 - 5 (one-week tours) or 2 - 13 (two-week tours) are tour stops except for on Saturdays (they have the lowest online activity)
  • Day 7 (one-week tours) or 14 (two-week tours) is the tour’s Grand Finale. This is where Prism takes snippets from each stop, puts it together in one post, and then shares it with our entire email list for them to share on their blogs (they get an entry on the Rafflecopter for doing so). We normally get 10+ bloggers who do this and entries spike on the giveaway as the entire tour is promoted. The HTML for the Grand Finale will be sent the day before the last day of the tour to tour hosts and the author/publisher to use as they wish. The giveaway continues for one week after the Grand Finale to allow bloggers to share.
  • Once the giveaway has ended, winners are pulled in Rafflecopter by Prism. Winners are contacted and then the author/publisher awards the prize(s) once the winner(s)' information has been gathered.

We do the most work pre-tour when we gather all of the information (book info, author info, giveaway info, guest posts, excerpts, interviews, create graphics, etc.). During the tour is when we interact with tour hosts and share posts on social media. If you can visit each stop during the tour (you don't need to read reviews, but you can thank the reviewer) and share the post that will help the exposure for your tour and also build a stronger link with each blogger. The more fans and those that remember your name, the more successful you can be.

Here’s everything we discuss and decide on for a tour:

My question about any restrictions for the review copies was because some authors only want to gift through Amazon or can only gift a specific number of review copies. Sometimes they’ll also gift print copies if the reviewer only reviews print copies and if the shipping isn’t too costly. From what you said, we’ll just be sending ebook copies and emailing them to reviewers, so we’re good here.

Launch. We normally include a short interview as part of the Launch. We can include something else, an exclusive excerpt, book trailer, introduction to the book or series, etc. Otherwise, here are the questions the author should answer:
  1. What is your motivation behind [BOOK TITLE]? Why did you want to write it?
  2. What do you hope readers take with them after they’ve read it?
  3. Do you have a favorite scene that you can share with us?
  4. If you could sum the book up in one sentence, what would you say?
  5. Share something about you that is unique - maybe about how/where you write... or favorite snack foods?

Theme. We normally use a theme for the tour to focus guest posts around. It should be a good representation of the book and something that draws readers and interest. It's also nice to have a tagline to include on the tour banner or in the Launch post. We brainstorm with you to decide on what the theme will be.

Posts. Prism's tours generally do not have promo or spotlight posts (posts with all the same, generic information with no exclusive content individual to that stop). We do send out the book, author, tour, and giveaway info to each blogger, but they each also have one piece that is exclusive to their stop, be it a review, an interview, an excerpt, or a guest post. It’s what gives each stop added importance and pulls the reader into the story and hopefully increases their desire to add the book to their to-read pile or purchase their own copy. They are important for the tour because it’s a way for you, as the author, to let readers know more about the story, about you as an author, and to grab their interest.

A one-week tour generally includes five guest posts and/or excerpts and/or interviews. A two-week tour generally includes eight to ten. We additionally hold three extra excerpts in reserve, just in case.

We suggest that the author/publisher adds pictures to each post to draw the eye and interest as applicable. Here are some guest post suggestions:
  • Character interviews (one for the the main character(s) and/or side characters)
  • Intro to the book
  • Inspiration for the book
  • Character descriptions (can include a dream cast - that’s where you pick a celebrity that you think could play your character - one per main character)
  • Setting of the book - the town the book takes place in and important places.
  • Other characters important to the story or setting
  • Why to write in your genre.
  • About being an author and searching for the next story 
  • Fun/romantic/intense moments or scenes
  • Tens list (ten interesting facts, ten reasons to do what your character(s) did/didn't do, ten favorite things about your setting, ten favorite books/movies similar to your story, etc.)
  • Then there are the just random and fun ones, like “Ten books on your tbr?,” “This or That,” “Ten favorite books of all-time,” etc.
Excerpts and guest posts should be approximately 1/2 to 1 page in 12 pt font in MS Word.

Giveaways. We always suggest giving away a gift card, normally to Amazon. It can be just about any amount, $20 - $100, but you can do whatever you’d like. We also suggest giving away a print and/or ebook copy of your book(s). You need to note if you have any shipping restrictions. You also need to note if you can email or only gift an ebook through a vendor and what ebook formats are available.

All of this information is gathered, discussed, and confirmed for each of the tours Prism organizes. First and foremost, we want your tour experience to be fun and rewarding. We love finding creative ways to bring you new readers and grow your brand.

We hope you enjoy touring with us!


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